LOGOS

A good logo must fulfill three essential requirements: it must be appropriate, aesthetically pleasing, and it must reflect the company’s credibility.

Appropriate : The emblem must reflect, simply, the main features of the company or product.

Aesthetically Pleasing : The logo must be acceptable, avoiding visual difficulties since the visual perception is the most important factor to consider when designing.

Credibility : People should feel identified with the logo and that the company seal of guarantee creates a climate of trust.